美国高点展上的家居买手怎么看软装设计

  • 2017-03-03
  • Daniel
  • 中赫时尚
  • 549

       让我们一起来盘点今年展会的五大趋势,领略这场让零售业家居买手们叹为观止的行业盛会。

Just as the Oscars is the icon of global movie industry, so the High Point Market (HPMKT) is the beacon light for the world home furniture trend. Over 75,000 attendees from over 100 countries will participate in this international largest furnishings industry trade show in High Point, North Carolina every six months. 

 

正如奥斯卡颁奖典礼是全球电影业的标杆, 美国国际家居软装高点展(简称高点展HPMKT)是世界软装趋势的风向标。75,000多名来自世界110多个国家的专业家居买手来北卡罗来纳州高点参加半年一次的国际最大软装行业贸易展会。 

However, will the HPMKT still say that what you can’t find in High Point probably doesn’t exist? Let’s list the Top 5 highlights of HPMKT to find it out and experience how this Mecca of Market amazes retail home furnishings buyers this year.

甚至有传言说:在高点展买不到的,就是不存在的。神话是否还能延续?让我们一起来盘点今年展会的五大趋势,领略这场让零售业家居买手们叹为观止的行业盛会。

Top 1- Unique inspiration from natural environment.

趋势一:来自大自然独一无二的灵感来源

With peace becoming everyone’s main concern in 2017, more and more people turn their eyesight to the stateside shores or islands of various kinds, even in the field of home furnishing industry. Old Havana and Cove Trend definitely makes it Top 1 attraction in the Market this year.

随着和平成为2017年大众关注的主题,越来越多的人把他们的视线转移到了美国本土海岸或不同岛屿上,甚至在家居行业领域也出现这一趋势。在今年的高点展上,充满大自然气息的古巴老哈瓦那和小海湾无疑位于趋势排行榜单之首,赚足了眼球。

Impressed by unparalleled city view of Old Havana Cuba, some home exhibitor focuses on the classic origins of the island city’s rich traditions. Besides, the relic culture and heritage of Cuba is introduced to accomplish a detailed furnishing composition.

受到古巴老哈瓦那古城无与伦比的城市景观启发,一些家居参展商把目光聚焦在了这座岛城经典传统的起源。此外,古巴物质文化和遗产元素细节引入到了本次展会的家居展品中。

Recognized as greatest meeting of land and water in the world, the famous island Big Sur element is applied to the home brand to go with the Cove Trend this year. Pacific coast, cliff curve and dramatic earth beauty perfectly reflect in the High Point showrooms.

第二个主要灵感来源为小海湾。其中美国著名岛屿大苏尔是世界公认的陆地与海洋接触最美的游览胜地。今年展出的家居品牌主推小海湾这一流行元素。太平洋海岸,蜿蜒悬崖和生机勃勃的大地美在各大高点家居展厅中完美呈现。

 

Top 2- Reinterpreted styles leading the global showroom market 

趋势二:风格重组引领全球软装样板间市场

If you want to feel the slow-pace island life right at home, the HPMKT fulfills your dream with a different kind of art deco style. What makes it so magic is the secret of its tradition and crafting skills.

如果想不出家门就感受悠闲的岛屿生活,今年的高点展可以实现你的梦想,因为这里有与众不同的Art Deco艺术装饰风格。它的神奇之处在于传统手工艺技术和秘诀。

The trendy styles such as minimalism, naturalism and escapism work well with each other and are pursued by customers who are longing for tranquil resorts. This triple effect enables home furnishing designer to sparkle the insight in the course of home furnishing development.

除此之外还有极简主义,自然主义和逃避主义等流行风格相互融合,受到大众客户的追捧,因为他们都向往宁静的度假胜地。而且,三种风格相互影响,让软装设计师们在家居软装行业发展中敏锐洞察,天马行空。

Top 3-Vibrant color brings furniture to life

趋势三:绚丽色彩让家具“活”过来

It is estimated that 46 hues can be mixed and matched in 2017 while the color palette is designed for home interiors. In order to create a softer feeling, a wide range of colors are selected including warm espresso, tawny brown, sienna, Dewey blues, and misty grey etc. These colors effect will be specially enhanced if contrasted with modern elements.

2017年最新色彩趋势估测,软装设计调色方案中可以混合搭配46种色调。并且为了增加设计的柔和感,多种色彩可供选择,包括暖咖色、茶褐色、赭色、杜威蓝和高级灰等。如果把这一类色彩与现代元素搭配起来,视觉效果会更强。

To make it more natural, lilac, Azure blue, palm leaf green, golden yellow are good options for interior design because these Caribbean Sea colors render it a peaceful styling.

本次高点展中你还可以看到贴近大自然的配色趋势。丁香紫,天空蓝,棕叶绿,金黄是室内设计很好的选择,因为这些加勒比海风格色彩可以增添软装设计的平静感。

Top 4- Organic and Metal texture embraces both lifestyle and luxury

趋势四:-有机和金属材质结合生活方式和奢华风

As many people live a fast-pace urban life, the HPMKT brands introduce organic and metal texture to forecast the trend in 2017 for the fusion of nature and city life. Wearable and long-lasting characteristics can be found in the materials such as linen, silk, cotton, mixed-fiber, and even high-tech fabric, which play a significant role in the High Point Market. 

考虑到很多人过着快节奏的城市生活,高点展各大家居品牌产品主打有机和金属材质,预测2017年自然和城市生活融合的国际软装发展趋势。许多展出的材料都具有耐磨和持久特性的特点,比如亚麻,真丝,棉,混纤,甚至是高科技面料。这些材料是本次高点展的绝对主力。

In contrast with the feeling of softness, Market attendants make a series of home decorations hard and bold by materializing luxurious brass, metal and silver. Especially, this kind of metal texture is featured in good quality, simplicity and neatness.

与这种柔软质感的材料正好相反,参展商们还推出了硬朗和粗线条的家居装饰品系列,大胆运用豪华铜,金属和银制材料。而且这些金属质感的材料对质量,简洁度,细节工整度要求非常高。

Top 5-Trend design combined with trend business

趋势五:设计潮流结合商务趋势

What makes HPMKT this year so special is the sharing of market first-hand information and the way to analyze home interior business. How can we expand our online presence to meet the growth of e-commerce in the furniture world? Can we improve customer satisfaction by reducing our delivery times? How do we communicate with vendors, manufacturers and freight partner to keep the whole line smooth? The HPMKT 2016 will tell.

今年高点展的一大特色就是资源共享,包括软装市场的第一手资料信息和室内软装业务分析。我们如何才能在世界家具产业中扩大线上业务?我们可否通过减少交货时间来提高客户满意度?应该如何与供应商,制造商,货运商进行沟通,以保持整体链条的流畅度?你在2016年美国国际软装高点展中可以找到答案。

For retailers and designers, the expansive showrooms and comprehensive selection of products at Market can be an unending source of inspiration. In the HPMKT, we can experience not just the latest styles, but the entire history of home furnishings, and uncover the ideas that can help our customers live in homes that tell their stories and in ways that are as exhilarating as their unique personalities.

对于软装零售商和设计师们来说,高点展家具展厅的广阔和展会产品的综合选择可以给他们带来源源不断的灵感。在高点展上,我们不仅可以体验最新款式,感受家居软装的整个发展史,集思广益地帮助客户建立充满个人故事的家居环境,并融入其独一无二的个性。

 The LAST 2 DAYS for registratig the US High Point International Home Furnishing Tour or Home Furnishing Course by messaging us on facebook with Name+Job Title+Phone Number+Email

Find more course information at http://www.cohim.com/course/hp/

美国高点国际家居买手与软装设计深度研修课程报名最后两天!详细课程信息请见http://www.cohim.com/course/hp/